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North Carolina Esports Academy

Revolutionizing Esports

Advisory & Consulting Group

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Executive Summary

Bridging the gap between Esports Hype and Operational Reality

While the esports industry is saturated with theoretical consultants and event promoters, NC Esports Academy represents proven, brick-and-mortar success. We do not just talk about the industry; we operate within it daily. Founded by a Forbes 30 Under 30 honoree, our leadership team has successfully navigated the pandemic, pivoted away from failing franchise models, and established a profitable, education-first facility in the Research Triangle. We offer advisory services to organizations, municipalities, and investors looking to enter the esports space with eyes wide open.

Core Areas of Expertise

Venue Feasibility & Operations

Stop guessing at square footage and P&L statements.

  • Site Selection & Build-out: Technical requirements, HVAC/Electrical load analysis for gaming centers, and layout optimization for 2,000+ sq ft facilities.

  • Tech Stack & vendor selection: Hardware procurement strategies that maximize lifespan and ROI.

  • Operational Reality Checks: Auditing business plans against real-world data regarding utilization rates, staffing costs, and customer acquisition costs.

K-12 STEM Curriculum & Educational Integration

Turning gaming into a learning outcome.

  • Curriculum Development: How to structure esports programs that satisfy parents and educators (Minecraft Education, coding, game design).

  • School & Collegiate Integration: Best practices for Varsity programs, intramural leagues, and creating “pathway” programs from K-12 to University.

  • Youth Protection & Compliance: Establishing safety standards for youth-focused gaming environments.

Market Entry & Risk Assessment

Protecting your capital.

  • Investment Due Diligence: Vetting third-party proposals and “vaporware” projects on behalf of investors or government bodies.

  • Franchise Evaluation: Independent analysis of esports franchise agreements (based on direct experience exiting ineffective franchise models).

Engagement Options & Rate Card

Initial Esports Learning Session: Learn the scope of your project and I will explain the economics of esports. Fee will be deducted from project fee if you choose to engage.

  • Rate: $350 (30 minute booking)

  • Note: Payment required prior to the call.

Strategic Consultation (Hourly):  Provide detailed consulting of esports for any topic of your choice.

  • Rate: $1,000/hour (Minimum 1 hour booking)

  • Note: Payment required prior to the call.

Project Retainer: For ongoing support regarding venue build-outs, curriculum implementation, investment due diligence or risk assessment.

  • Structure: Customized based on project scope.

  • Business Plan, Projections, or P&L Review: $2,500

  • Franchise Assessment: $5,000

  • Investment Evaluation: $5,000 – $25,000 depending on complexity

Speaking & Panels: Keynotes, panel participation, and workshops.

  • Fee: Inquire for current day rates + Travel/Lodging.

Caleb Smith Headshot

How to Engage

We do not engage in uncontracted “partnership explorations” or speculative coffee chats. To respect our operational commitments to our students and members, we require a clear agenda and engagement structure.

Please book an Initial consultation to determine if you are a good fit for our services. If we proceed working together on a project basis, we will deduct the consultation fee from the first invoice.

30 Min Consultation
1 Hour Consultation

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